Thank you for your posts! Some of them were absolutely outstanding! Excellent work!
Several of you had very thoughtful replies regarding Ehrenreich's essay and its use of ethos, pathos, and logos.
To continue our discussions with rhetoric, why do you think that learning how to analyze visual rhetoric is important? How is a visual argument like a traditional (essay) argument? Do you see similarities in organization, structure? How so? Refer to a visual argument as an example in your replies.
Remember, each post should be a minimum of five sentences. It should raise interesting questions. Be sure to proofread! Thanks!
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20 comments:
Ehrenreich used pathos, logos, and ethos very well. She used her article to her advantage and started it off with pathos at the very beginning.Benetton did a good job of using pathos, logos, and ethos in their campaign also. Benetton wanted people to feel sorry for the inmates by using them in their advertising for a clothing store. These days the Benetton website is much different than you saw it in the older days. The website is much more colorful and fun. The logos is the fact that they are selling clothes and the use of inmates. Ethos is represented because the United Benetton Colors bannor is on there. Pathos is the kids looking happy and having a good time.
~Alysen Sly
I think it is very important to be able to understand everything that your trying to take in, because you could be putting thing your mind that you dont believe in. visuals are much more effective then an argument because along with your voice you have something you can show to back you up. Visuals should be but are not always orgnized, but you would want them to be so the right message gets across.
Learning to analyze visual rhetoric is important because then someone can better understand what point the advertizer, or author is trying to get across. Without anaylzing rhetoric some advertizements, or essays would probably not make any sense because they would not be revised by an audience or manager of some sort. Rhetoric is important to not only get the point across, but to make people memorize things.
In an essay or visual arguement the main point is being sent by having the main words in capital letters, or the words are repeated.
For example: the commercail for Head On. The product is displayed in the middle of the page, and the product words are repeated. In an essay advertizement for head on the words would be repeated , at least a few times, and then all the details about it. The main this is it wil get rid of your head ache. The organization of visual and essay rhetoric is the same because they are trying to get the same point across.
Learning how to analyze visual rhetoric is important because it helps one to understand the little details of the visual that maybe other wise over looked. A visual argument is like a traditional argument because they both need to be organized and have supporting details. Traditional and visual arguments need to have three main points. Mighty Putty’s three main points in there commercial is their product can repair, stop leaks, and it is durable. Analyzing a visual rhetoric of Mighty Putty would give three examples of how well Mighty Putty presents its message. A traditional argument of Mighty Putty could state three examples of why their product is great.
-Shawn Martin
Analyzing visual rhetoric is important because it is another form of communication. In order to be aware of the message that is being sent, the receiver must have the skills to understand what is intended. Visual messages have a format much like an essay. They have to catch your attention, give you information, and sell you their message. It is done by pairing images and words to create the “essay”. The Claritin ad that shows half of the page fuzzy and out of focus, and the other half “Claritin Clear”, is a good example of the visual sending the message. The blurry side gets you to look at what’s wrong with the picture and the clear side is corrected by the Claritin. The advertisers have said all that they need to say without using many words other than “Be Claritin Clear”.
Andrea Harken
I believe it is a very good quality to learn how to interpret a rhetorical visual. It is important because you can understand and see what the advertiser or the author is trying to say and demonstrate to it's viewer. Also, i consider that a rhetorical visual can be very controversial in many ways. From being racially discriminative, using sex as a way to sell its item, or putting another company or brand down convincing their audience that they are the best. If a person learns how to comprehend a rhetorical visual they can understand and learn about what the message is.~Sheyla
I believe it is a very good quality to learn how to interpret a rhetorical visual. It is important because you can understand and see what the advertiser or the author is trying to say and demonstrate to it's viewer. Also, i consider that a rhetorical visual can be very controversial in many ways. From being racially discriminative, using sex as a way to sell its item, or putting another company or brand down convincing their audience that they are the best. If a person learns how to comprehend a rhetorical visual they can understand and learn about what the message is.~Sheyla
I believe it is a very good quality to learn how to interpret a rhetorical visual. It is important because you can understand and see what the advertiser or the author is trying to say and demonstrate to it's viewer. Also, i consider that a rhetorical visual can be very controversial in many ways. From being racially discriminative, using sex as a way to sell its item, or putting another company or brand down convincing their audience that they are the best. If a person learns how to comprehend a rhetorical visual they can understand and learn about what the message is.~Sheyla
There are quite a few simularities between a traditional essay and
a visual text. I think that the organization and structure is somewhat the same. Like with my visual, a naked woman is going to be the first thing that a person will see. She is naked, and she is obviously centered to be the main point of focus. That is the attention grabber, and then when you go on looking at the visual you see the rest of the information. PETA is up in the corner telling us who and what they are about.
Learning how to analyze visual rhetoric is important because then you will know exactly what they are trying to get across, because you will see the tools they use to do so.
-Becca Peterson
visual rhetoric is important to learn because it helps us understand what the point of the advertisement is. visual arguments need to grab our attention and they are more effective because we have something to look at. Without looking at a visual message we wuoldnt know what the point of it is or the message they are getting across. So when i look at a camel add, it seems like all of them have the work CAMEL in big letters to get there point across. Both analys are trying to get there point across i think visual does it better.
jay jensen
It is important to learn about analyzing visual rhetoric. Business use rhetoric in their advertising. You need to be able to tell what they are selling you and the message they are telling you. In essays you do show rhetoric, you have to give the reader a picture. Both the traditional and visual you give you a picture. Instead of using descriptive words you try to sell your product with visual images. In both visual and traditional the main purpose is to persuade you into something. In the Bridgestone Tire Super Bowl Commercial: Squirrel vs. Car, Bridgestone is trying to persuade the consumer that with their tires you can prevent sudden accidents.
Jenny Evans
It is said that a picture paints a thousand words, so learning how to analyze visual rhetoric is very important. We are living in very visual times and the pictures that we are bombarded with on a daily basis are often laced with obvious and subliminal messages. It is therefore very important that we are able to interpret these messages and respond appropriately to them. A visual argument is much like a tradational essay because they both have a thesis statement (a set purpose in mind) and a conclusion (something that the presenter wants you to take away from the interaction). There can be similiarities in the organizational structure because various aspects of the visual can be used to appeal to ethos, pathos and logos. A good example of this is the visual by the Ad Council on page 531. They use logos in the print at the top of the page, they use the scenes agross the childs eyes to for the pathos appeal and the National Campaign against youth violence logo at the bottom of the page for ethos.
I. Evans
I think that it’s very important to be able to analyze a rhetorical visual because you can figure out the hidden message, and what the advertiser is saying. It’s really cool that a simple picture can have so much meaning, but it’s obviously important to be able to interpret what the picture is saying in a very reasonable way. Like for example when an advertiser is trying to sell an acne product, they show a picture of a sad person maybe, but then you can right away see that most of them use the pathos, and the logos to get their point across. If you are good at analyzing rhetorical visuals you are more likely to understand what their really trying to do, and not get tricked into believing something that isn’t true.
Karla Baez
Knowing how to analyze a visual text is very important. To analyze something, you have to really look into what you are analyzing and figure it out. To fully bring up good issues, the analyzing part is crutial. I thing it is pretty much the same to an essay argument, because you still bring up good points, but also different because I think the reader has to think more when reading a rhetorical analysis. If you are just arguing about something you are usually just on one side and when analyzing you are telling both sides or seeing both sides and breaking them down. My conclusion is that knowing how to analyze a visual text is helpful.
~Samantha Duryee
Learning how to analyze visual rhetoric is important because it helps you understand what people are going for when they create visuals. Both a visual argument and an essay argument are similar because they are both trying to get a common point across. Also, their structure's are slightly different but they each succeed in accomplishing what they are going for. Whenever I look at an ad for shoes, or video games, or anything else, I can tell what the creator was trying to accomplish and who they had in mind when they created the visual. Like I said, I do believe that learning how to properly analyze visual rhetoric is an important thing to learn.
--Jordan Troup--
I think learning to analyze visual rhetoric is very important because it helps you understand many things in our generation. As you know, visual is very important part of our life now. You can see many visual aregument anywhere. Mnay producer trying to do advertisement by using visual. If you know how to analyze visual rhetoric, you can understaAnd this advertisement easier. And now i'm using internet a lot. Sometime I used for homework and sometime i used for just playing. And this internet page is all visual. so if you are using internet a lot like me, you better learn how to analyze visual rhetoric.
ho soung
I think that learning how to analyze visual rhetoric is important. You need to learn how to look at things differently and with a different perspective. When you first look at something you might think one thing, but if you keep looking at it you will keep coming up with different ideas about it. Another aspect is listening to what other people think of it. visuals to me have more of an affect then essays. Essays you can explain alot, but with visuals its kinda up to you what it means and how it comes across. I think these are a little alike. I think that when you look at a visual you can see a story, as the essay just explains the story. Example: The mcdonalds commercial shows you people being happy and looking young. If you were to write a essay about it, you probably wouldnt make it sound like they show it to be.
I think it is important so that we can understand ads better. So we can know what ads are talking about. I think that they are similar because you are trying to get their point across they are trying to get people to understand what they feel. In both of them people are trying to get their point across. Both you are trying to change people's minds. Both of them you are telling your opinion and trying to support it.
Jovan Creighton
We need to know how to analyze visual rhetoric because we are bombarded with visual messages everywhere we go. How pointless would ads be for producers and consumers if no one knew how to analyze what they were looking at. Visual and traditional arguments are similar because they are both trying to deliver a message to a particular audience. They both convey a feeling such as approval or disliking or maybe promoting something. Visual and traditional arguments have a central theme that they are trying to focus on. I think of billboards as being good advertisements. The message may be biased, but the way it is presented is done so that anyone can read it. A billboard normally has a main point with supporting details around it. On my way to work everyday, there is a billboard for Meskwaki Casino advertising the next singer that will be coming. The entertainer is the most prominent part of the ad, then the location, then date and price. All of these things are carefully arranged to draw the most attention possible to the event.
I feel knowing how to analyze visual rhetoric is important because our society is filled with visuals and advertisements everywhere we look. If a visual argument isn't broken down, it is simply just a picture to be glanced at and the true meaning would be overlooked. They are similar to essays because they also tell a story and make a strong statement. Visual texts are successful when the viewer takes in the same lesson they would learn by actually reading an essay about it. The website, http://www.geckoandfly.com/wp-content/uploads/2006/08/marlboro_man_second_hand_smoke_kills.jpg, has an excellent visual argument featuring the Marlboro Man and his dead horse. It states, "secondhand smoke kills." It is a simple message and, even without the text, a viewer can easily decipher what it is saying. I think without learning how to analyze visual rhetoric, a lot of lessons would be lost.
--Candace Daiker--
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